Have you been looking for reasons why your audience ignoring your emails?
How often have you heard a workplace manager complaining “they should know, we sent an email about that last week!”?
Many managers assume that their staff get messages simply because they are sent out in an email. They don’t just assume that staff open all emails in their inbox but they actually read them too.
Yet this is a dangerous problem if you’re serious about getting your message to your audience by email.
According to Lifewire, the average worker receives about 121 emails a day. Only 16% of emails received are opened on desktop computers, 55.6% on a mobile and 28% by webmail.
The average worker will miss – or actively chose to ignore – any number of emails on any day.
How can you stop your target audience from ignoring your emails and increase the chances of your message getting through?
Here are five common reasons I’ve found why your target audience is possibly ignoring your emails:
- Email is not the best medium to convey your message or information
- You’re not the best sender for the message
- Your subject line isn’t relevant or compelling
- You haven’t framed the message properly
- You have issues in the body of your email
Email is not the best medium for your message
The first of the five reasons why your target audience is possibly ignoring your emails comes down to your choice of medium.
Some messages just don’t work well in email. Particularly those where you want to include a lot of information.
Some people like to include a whole document of information in the body of an email. In the same way of thinking “I’ve sent an email so I’ve communicated the message”, they assume everyone has the time and patience to scroll through 20 paragraphs in an email. Yet that’s not how the average person reads emails.
If you’ve got loads of information to share, consider publishing it as a document on your company Sharepoint. Then use email to send a brief summary and link to that document. You would do well to include context and a reason for sending the information along with a brief description. And since it is a summary, keep it to one or two paragraphs. All the time remembering that your purpose will be getting them to click the link.
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