Learn SEO with RaketPro

By: Kims Cyra Rayel M. Moring

RaketPro is a digital marketing academy that offers courses that will improve your SEO. Here are the things you need to learn about SEO:

New to SEO? Learn SEO today with RaketPro

What is SEO?

Search Engine Optimization, commonly known as SEO, affects your website’s visibility in a web search engine’s unpaid results, namely outstanding, organic, or earned marks. 

Importance of SEO

The importance of SEO is that it uses the search engines like Google.com to achieve high ranks of the Google signals to the searchers making your website the best and a reliable source. 

When your site generates more traffic and clicks, your ranking on result pages is higher. It is called Organic traffic or 100% free. 

Advantages of SEO

  1. Targets quality traffic
  2. Unpaid ads in SEO
  3. It gets more clicks than PPC
  4. Helps Public Relations
  5. Move ahead of the competition

Disadvantage of SEO

  1. It takes time to see the results
  2. Long wait to get the return of investments(ROI)
  3. Lots of investments and efforts to be competitive
  4. No assurance that it will work
  5. You need to learn SEO

What is Keyword Research? 

Professionals use search engines for keyword research through optimization to find the search terms. When the users enter a word to look for products, services, or general information, these keywords appear related to their queries. 

What is Keyword in SEO?

 People can find your site via search engines through SEO keywords and phrases in your web content make. It ranges from single words to complex terms and informs website content to increase relevant organic search traffic. 


A browser is a software that allows a computer user to find and view information on the Internet. Common web browsers include Microsoft Edge, Internet Explorer, Google Chrome, Mozilla Firefox, and Apple Safari.

What is a Search Engine?

It defines as a software system designed to carry out web searches. They systematically search the World Wide Web for certain information specified in a textual web search query. The search results are present through a line of results, often referred to as search engine results pages.


Search Engine Results Pages (SERPs) define as the pages which show in response to a user’s search query like in Google and other search engines 

It consists of organic and paid search results.

Types of SERP

A SERP displays two types of results, including organic and paid results. It helps you boost traffic to your site. It would help if you considered creating a strategy that includes both.


An advertisement (often shortened to an ad) promotes a product, brand, or service to a viewership to attract interest, engagement, and sales. Promotions come in many forms, from copy to interactive video, and have evolved into a crucial app marketplace feature.

Google Ads SERP

Search Engine Results Pages or “SERPs” or “SERPs””) are Google’sGoogle’s response to a user’s search query. SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs, and video results. In other words: You type (or say) something to Google

Organic SERP

SERPs typically contain two content types – paid or “organic” results and results. Organic results are the listings of web pages that appear due to the search engine’s algorithm (more on this shortly).

Local SERP

 Local SERPs describe the results for a local-based query based on where the customer is. Local SERPs usually include a local 3-pack on top and show the most relevant results on the map.

Organic Traffic

Visitors land on your website from unpaid sources; essentially, free traffic is called Organic traffic.

Organic sources include Yahoo, Google, and Bing. Search Engine Optimization is a brand of digital marketing that focuses on improving organic traffic. 

Meta Title & Meta Description

A meta title or title tag refers to the text displayed on search engine result browser tabs and pages to indicate the topic of a webpage. An HTML element that summarizes a web page is called the meta description. 

A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP). It helps the user develop an idea of the content within the page and how it relates to their search query.

Off-Page SEO

Off-page SEO” or “off-site SEO””) refers to actions taken outside of your website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site rank.

On-Page SEO

Optimizing individual web pages results in higher ranks and earning more relevant traffic.  

It defines as both the HTML source code and content of a carrier optimized instead of off-page SEO, which refers to links and other external signals.